Amber Charm is a family run business with a long-standing tradition of creating handmade Baltic amber jewellery. The passion for jewellery has been awakened in Magda by her parents who have been running an amber jewellery atelier since 1996. ‘Amber was part of my life since I was a little girl. Putting small amber beads onto strings is one of the first memories. I wouldn’t lie if I said that succinic acid (also called amber acid) runs in my veins” – Magda says.
When Magda and her husband Marcin moved to England to complete their degree, the couple decided to combine their passion for jewellery and photography by opening a small Etsy boutique whilst working full time. The situation has changed in 2020 when the lockdown took place – “My mother’s workshop was in a difficult situation as she had wholesale customers only. Along with the lockdown, all jewellery shops have closed, and her wholesale orders went down to zero. That was a trigger for us to focus on expanding our online sales, to source more amber jewellery from my mother’s atelier. We worked hard every day to bring more customers to our Etsy shop”. All the hard work paid off, but the other problem occurred shortly after that. “At one point we were working full time and tweaking our Etsy shop after work and spending our ‘day off’ making jewellery photoshoots. I knew we couldn’t carry on like this. Due to family circumstances, Magda had to travel to Poland very often, and once her flexible working request had been rejected, she has decided to take Amber Charm more seriously and leave her full-time job’ Marcin said.
Soon after that, we decided to become a part of the local community by attending West Suffolk Makers Markets. It’s a great place to meet new people and spread the word about your product. ‘The local markets boosted my confidence once our jewellery has been received positively.’ Magda said.
What’s the big plan for 2023? We want to expand the retail part of our small business, focus on marketing and launch our online shop. And who knows what other great things the future holds?